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Why Your Business Should Start Paying Attention to the Metaverse

Why Your Business Should Start Paying Attention to the Metaverse

If you haven’t heard of the Metaverse yet, where have you been!? As defined by Facebook, the Metaverse is set to be “a virtual world where people will learn, play and enjoy real human connections with each other.” Using new-age technologies like virtual reality and augmented reality, the Metaverse will plunge humans into a new digital realm, blurring the boundaries between our physical world and the digital one. 

While it might sound like something out of a sci-fi movie, the Metaverse is already a reality. Right now, most solutions in the Metaverse are just in the prototype phrase but it’s estimated that, within the next five years, the Metaverse will catapult into our reality. In line with this, research shows that the Metaverse market will reach USD 1,607.12 billion by 2030, with an estimated CAGR of 50.74% from 2022 to 2030.

As the world of the Metaverse proliferates, it will change how people and organizations interact with each other. In the same way that the internet changed business for good, the Metaverse will trigger another revolution. In fact, by 2026, 25% of people in America will spend an hour or more in the Metaverse each day.

No organization can afford to get left behind. With that in mind, here’s everything you need to know about preparing your business for the rise of the Metaverse. 

Does My Business Have To Acknowledge the Metaverse? 

Change is undoubtedly scary. If you’re like many people out there, you might not want to embrace the Metaverse. You’d rather stick to how things are. You’re not alone. Research shows that one-third of Americans said the Metaverse makes them “more scared” about the future. 

The truth is, though, you have nothing to be scared about. In fact, the Metaverse is an amazing opportunity for businesses, enabling you to build stronger, more exciting connections with customers, unleash your creativity and have a lot of fun. 

At the end of the day, the Metaverse can transform your company for the better. So, how do you get started? Let’s take a look below. 

How To Prepare Your Business For The Metaverse?

The Metaverse is a game-changing once in a generation opportunity for SMBs to leapfrog larger competitors and embrace innovation. Here’s how you can get started today. 

Boost Your Online Presence 

The Metaverse is synonymous with social media platforms like Facebook, Instagram, TikTok and LinkedIn. If you’re yet to use these platforms to promote your business, it’s time to get started. The idea is to create a seamless online presence. If a customer or prospect searches for your business on any of these platforms, they should be able to find you easily, and your brand’s tone of voice and image should be consistent across these applications. 

While having a social media presence doesn’t catapult you into the Metaverse, think of it as having a solid digital foundation, upon which you can start building your Metaverse brand. 

Think About How You Can Use Augmented Reality and Virtual Reality 

Augmented reality (AR) and virtual reality (VR) are amazing technologies that businesses can use to create lifelike digital experiences for their customers. For example, some clothing brands use AR and VR to enable customers to try on clothes from home, without ordering the physical garments. 

AR and VR applications are endless, and a great opportunity to unleash your creativity. Start thinking about projects where you could use AR and VR to showcase your business’ solutions or products. If you offer a service, think about how AR and VR can be used to enhance it. For example, some customer service teams use AR and VR to deliver superior customer service remotely. 

Analyze Your Target Audience  

The opportunities in the Metaverse are boundless. To stop yourself from chasing random ideas or launching pilot initiatives without much value, it’s vital to create a strategy. This starts with forming a deep understanding of your target audience, so you can then build a Metaverse program that appeals to your customers and is a fantastic success. 

Stay Flexible and Agile 

Looking at your own business ten years ago vs now, you’ve probably made a lot of changes along the way, refining how you do things in line with feedback and changes. The same goes for the Metaverse. You’ll need to embrace this digital realm with a degree of agility and openness. Don’t be afraid to make mistakes, learn from them and make changes to your Metaverse initiatives. It is only through trial, error and learning that great innovation occurs. 

Ready To Start Your Metaverse Journey? We’re Here To Help! 

Skyline IT Management offers businesses in Edmond, OK an all-in-one solution when it comes to adopting the latest and greatest technologies, including AR and VR for the Metaverse. Contact us for your free consultation today!